swc
resume
Stephen Wayne Clark
phone: 770.714.3987 • e-mail: swbclark@aol.com • view my portfolio at www.swc.mosaicglobe.com
Core Strengths
Goal-oriented creative director champions out-of-the-box ideas with proven leadership capabilities in conceptualization,
brand identity and campaign planning. Delivers dynamic design, photo art direction and copy editing with attention to
production deadlines and budgets.
• Successful track record of creating brand campaigns that drive sales and demand.
• Champions best practices and coordinates best usage of finite resources.
• Manages multiple project deadlines, internal/external partners.
Experience
Freelance Art Director, Atlanta, GA 2009 –
• Design and art-direct collateral for clients including High Museum of Art, Callanwolde Fine Art Center,
Macon County Art Association, White Paper, Inc, Shutterfly, JR Watkins, Zen Biz Consulting & Design.
• Deliver multiple concepts and campaigns, attracting and retaining loyal clients by building a reputation on creativity,
integrity and accountability.
Senior Corporate Art Director at Macy’s, Atlanta, GA 1992 – 2009
• Manage and mentor corporate marketing team for Macy’s #1 division in comp store sales in 2008 and Q4 for 2007, a 234-store
chain. Responsibilities include credit marketing, gift cards, special events, community affairs, seasonal creative planning,
brand/trend advertising, store openings/remodels and internal communication standards.
• Advance the creative process: Implement monthly brainstorming meetings to study new trends in advertising, branding
and fashion. Encourage the professional development of team members. Mentor new designers.
• Create credit marketing collateral that consistently exceeds projected business plans.
• Serve as corporate-wide brand guardian, ensuring quality control over advertising and all external communication for
consistency and accuracy of image and messaging.
• Drive sales by collaborating with creative and planning teams to develop and execute aggressive national and regional
advertising initiatives.
• Translate internal clients’ wants into reality: Deliver creative marketing solutions and strategies to ensure our product stays
ahead of the competition.
• Direct product and on-figure photo shoots under tight budget constraints. Oversee art directors, photographers, producers
and stylists according to maximum productivity.
• Collaborate and direct internet, broadcast and radio components of brand campaigns.
• Co-create and execute #1 grand opening campaign in Macy’s 150-year history ($1.7 million opening day, +210% to goal). Plus,
$250,000 raised for charity.
• Craft creative briefs, toolkits and best practice models for local and national usage.
• Collaborate with outside printers and vendors to implement marketing deliverables.
Additional Experience
Freelance Art Director, Atlanta, GA 1991 – 1992
• Design and art-direct turnkey projects for clients including Neiman Marcus, Dillard’s, Filene’s, Rich’s.
Education
Auburn University, Auburn, AL
Bachelor of Fine Arts: Graphic Design.
Technical Proficiency
Platform: Mac OS and Windows-based PC. Applications: Adobe Creative Suite: InDesign, Photoshop, Illustrator; Quark Xpress;
Microsoft Word, Excel, Powerpoint.
Awards
Macy’s Sales Support Executive of the Year for 2002.
Sales Support Executive of the Quarter: Q2
Placement in Development and Leadership Training Program for Rising Executives
Community Involvement
Macy’s Central Diversity Steering Committee
Project Open Hand marketing board member for 3 years
Macon County Art Association marketing director, 2009 - 2010